Whole Foods Introduces Hard Frescos Mexican Inspired Natural Alcoholic Soda

Introducing Hard Frescos Mexican Inspired Natural Alchoholic Soda

Hard Frescos now available in Southern California Whole Foods

Hard Frescos, a refreshing natural, premium alcoholic hard soda, is proud to announce distribution in Whole Foods Southern California region. Inspired by the fresh pressed juices that are part of Mexico’s street food culture, Hard Frescos is made from natural, high-quality ingredients and brewed using traditional fermentation.

Hard Frescos is gluten-free and does not contain preservatives, sulfites, artificial colors or sweeteners.  With a simple ingredient list and tart and sweet flavors, Hard Frescos boasts a balanced taste profile. The Company responsibly sources premium ingredients while avoiding artificial alternatives, allowing the fresh, authentic flavors and ingredients to stand out.

Hard Frescos comes is four amazing flavors: Citrico, Cola Buena, Juicy Jamaica, and Tangy Tamarindo. Citrico combines guava, pineapple, lime and orange fruit. Cola Buena is crafted from real Kola seed, and Juicy Jamaica is a luscious blend of real red hibiscus flowers. Tangy Tamarindo utilizes traditional Mexican tamarind fruit.

According to Whole Foods’ Regional Coordinator, “Hard Frescos aligns with the craft beer explosion and the use of clean adjuncts such as fruits and superfoods, as well as the craze of fermented drinks.”

Hard Frescos, offered in a four-pack and single serve 16oz cans, is now available in Whole Foods locations in Southern California. Northern California, Las Vegas, Nevada, and Arizona distribution of Hard Frescos will roll out in 2016.

“We are thrilled to be bringing Hard Frescos to the Whole Foods customer,” said Hard Frescos founder, Peter Stearns, a chef and natural and organic food scientist. “We hope to be their number one selling premium craft beverage across the West and eventually National.”

Hard Frescos was designed in Mexico and is brewed in the U.S.A.Brewed like craft beer. Refreshing any time of year.For more information on Hard Frescos check out at www.hardfrescos.comKeep up with Hard Frescos latest and greatest at twitter.com/hardfrescosFor more information on Whole Foods, visit www.wholefoods.com

About Hard Frescos

Founded in 2014 by Peter Stearns, Hard Frescos was inspired by traditional Mexican and Latin American flavors and culture.  Mr. Stearns spent more than two years developing the products in a pilot plant, performing a series of yeast fermentation trials and product blending tests.  Mr. Stearns is a chef and food scientist who has worked with natural and organic companies such as Clif Bar, Annie’s, Balance Bar, and Tanka Bar.

Hard Frescos’ corporate social responsibility includes giving back to our community with grassroots programs and sponsorships in Latino neighborhoods where the Company has been embraced from the beginning. The Hard Frescos team currently works with organizations such as Alta Med in the Los Angeles area.  The Team plans to expand its network of local partnerships as the Company grows and distribution expands.In addition, prominent on Hard Frescos packaging and associated with each flavor are animals: axolotl, quetzal, xolo, and melipona. These animals represent the Team’s passion for the environment and the outdoors. The Team is committed to environmental preservation and several on the founding team started a 501(c)(3) to preserve habitat and wildlife and support of underserved North American indigenous communities.

Press Contact:

Roxanne Tomasyan – Roxanne@hardfrescos.com

Peter Stearns – Peter@hardfrescos.com

Angela Barbara – info@hardfrescos.com


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