Inspired by the fresh pressed juices that are part of Mexico’s street food culture, Hard Frescos is a premium alcoholic hard soda brand, made from high-quality, natural ingredients and brewed using a traditional fermentation process.
Hard Frescos is available in four flavours: CitricoÒ, Cola BuenaÒ, Juicy JamaicaÒ, and Tangy TamarindoÒ. According to the company: “With simple, recognisable ingredients and tart and sweet flavours, Hard Frescos boasts a balanced taste profile. The premium ingredients are responsibly sourced and artificial alternatives are avoided allowing the fresh, authentic flavours and ingredients to stand out. Hard Frescos is gluten-free and does not contain preservatives, sulfites, artificial colours or sweeteners.”
Hard Frescos, offered in a four-pack and single serve 16oz cans, is now available in Whole Foods locations in Southern California. Northern California, Las Vegas, Nevada, and Arizona distribution of Hard Frescos will roll out in 2016.
“We are thrilled to be bringing Hard Frescos to the Whole Foods customer,” said Hard Frescos founder, Peter Stearns, a chef and natural and organic food scientist. “We hope to be their number one selling premium craft beverage across the West and eventually National.”
Hard Frescos was designed in Mexico and is brewed, like craft beer, in the United States.