Watershed Announces New Insights Division

PORTLAND, Ore. (February 24, 2016) — Watershed Communications, an award-winning national food and beverage brand strategy firm, is pleased to announce the addition of a new in-house research department. Natalie Padilla, an ethnographer and Millennial expert, joins the Portland-based team to head up the Insights Department. Padilla – a graduate of Harvard University – brings with her a wealth of experience, having consulted with numerous Fortune 100s on brand development and consumer strategy.

“We’re very excited about these new capabilities,” says Lisa Donoughe, Watershed’s founder. “The food and beverage world is shifting dramatically. By 2017 Millennials will spend $200 billion annually. So you have a whole new consumer group to understand, a fragmented media landscape to navigate, and new products introduced from the industry everyday.”

Watershed’s in-house research division will produce quarterly proprietary projects, each focused on a particular issue facing food & beverage clients. In addition, the company will offer custom research for clients including qualitative and quantitative projects, as well as generational consulting workshops. The first workshop is set to take place in April of this year.

“Businesses have an immense amount of data online right at their fingertips; yet, without proper context it’s just noise,” Padilla explains. “Qualitative research is key, now more than ever. Lacking a highly precise marketing strategy is costly for long-term business success.” The collaboration is effective immediately.

About Watershed Communications

Founded in 1999 Watershed Communications is a nimble brand strategy and PR agency specializing in the artisan food and drink economy, representing both small and large category- leading clients. Watershed offers a unique suite of services including public relations, social media strategy, generational and category insight and research, marketing awareness, distribution growth and more. Watershed prides itself on cutting through the clutter and telling distinctive stories and building brand equity. Watershed has offices in Portland, Ore., New York, NY and Pittsburgh, Penn. For a complete client list and to discover the latest and greatest, visit www.watershedcom.com


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