San Francisco-based Jugos Beverage Co. is introducing Hard Frescos, a new line of 5%-abv aguas frescas. The range includes for four flavors—Citrico, Cola Buena, Juicy Jamaica and Tangy Tamarindo—based on Mexican street food culture. Hard Frescos are available in four-packs of 12-ounce bottles and in 16-ounce cans in California and Arizona, with further expansion to follow. Jugos was founded by food industry veterans Peter Stearns and Mauro Gomez.
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