Our Story & Our Family
We tested our first batch in our Mexican brewery, and after a few exploding bottles,we perfected the craft with the help of the experts at University of California, Davis.Our team’s first U.S. production took place in the Pac Northwest in 2015, and was released into the marketlate summer of that year. We are committed to serving authentic, clean and refreshing beverages to our communities.Brewed like craft beer, our fermented aguas frescas use a natural blend of real fruit, extracts, and yeast in every batch.
Mauro and Peter have been following their family traditions of producing hand-crafted natural products for decades. In 1959, Mauro’s grandfather founded ‘La Reina’, the queen of tortillerías, located in East Los Angeles. Peter’s grandfather, a second generation immigrant chef, introduced him to the kitchen at the young age of five. Today, Mauro and Peter are excited to share with you their deep appreciation of family tradition and Mexican culture.
HECHO IN LA CUIDAD DE MEXICO
Grace is our director of art, ethics, and branding. She holds a master of education from the University of Alabama in Fine Art, and bachelors of Fine Art & Ethnic Studies from the University of Colorado, at Boulder. Go Buffs! Grace has been illustrating and working as a graphic designer in Mexico for many years, she is fluent in Spanish and you can find her on Friday nights DJing late 90’s Hip Hop under her stage name: DJ Jazzy Jumbo.
Born and raised in the South of Mexico City Luis Enrique de la Reguera is our brewer at Casa Cervecera Cru Cru. Our brewery sits in a former monastery that was constructed in 1700 and is located next to the second oldest church in the Americas built by Hernan Cortez. One of the few craft breweries in Mexico that has an in house QC lab and yeast management.
Pato is the anchor in our team. He has a degree in Graphic Design from the Universidad del Valle de Mexico, and postgraduate degree in Typographic innovation at Centro. We asked Pato why he chose Typography as a profession, and he replied ‘because he wanted a profession that allowed him the to be creative, study the geometry and patterns in Mexican architecture, and pre-Hispanic sculptures. Pato has found a way to present the mysticism of the Mexican Muralist movement as well as the symbols of Mexico’s Teotihuacan pyramids on each one of our cans. We also asked Pato where he got his nickname, ‘when I was a teenager and I didn’t have a mustache my lips looked big and everyone said that I looked like a duck.’